Motown Essentials

Created a bold, nostalgia-driven look and feel for the Motown Essentials CD package licensed from Universal Music, encompassing logo development, credit and liner note layout, point-of-purchase collaterals, and supporting promotional materials. The cohesive visuals honored Motown’s iconic legacy while appealing to a modern buyer, resulting in the title becoming the top-selling CD in the company’s Gift line for much of the year and generating several hundred thousand dollars in net sales.