Fisher Price™ Little People™ Books + CDs
Developed and designed a line of Fisher-Price™ Little People™–branded children’s board books with in-pack CDs, including The Three Little Pigs, Sunday School Sing-Alongs & ABCs, and other titles. Each 12-panel book was pre-sketched, page-by-page, and sent to Mattel-approved illustrators, with returned artwork carefully overlaid with story copy. The overseas production process required long lead times and meticulous attention to detail throughout proofing. Mock-ups, sell-sheets, sales decks and other assets were developed to support this launch. These titles were sold at Walmart and Toys “R” Us in Canada and the U.S., achieving massive commercial success and generating millions of dollars for the licensee.
Fisher Price™ Little People™ Books + CDs
Developed and designed a line of Fisher-Price™ Little People™–branded children’s board books with in-pack CDs, including The Three Little Pigs, Sunday School Sing-Alongs & ABCs, and other titles. Each 12-panel book was pre-sketched, page-by-page, and sent to Mattel-approved illustrators, with returned artwork carefully overlaid with story copy. The overseas production process required long lead times and meticulous attention to detail throughout proofing. Mock-ups, sell-sheets, sales decks and other assets were developed to support this launch. These titles were sold at Walmart and Toys “R” Us in Canada and the U.S., achieving massive commercial success and generating millions of dollars for the licensee.
© 2026 Rob Hamilton