Fisher Price™ Children’s Books
Collaboratively designed a line of 15+ multi-lingual Fisher-Price™ original children’s board books launching initially at Walmart U.S. exclusively and then at Shoppers Drug Mart, Toys “R” Us and Target in both the U.S. and Canada. Each 10-panel perfect bound book was carefully planned, illustrated either in-house or by Mattel-approved illustrators, and overlaid with fun story copy. Beyond the books, mock-ups, POP displays, sell sheets, on-pack stickers, sales materials and website assets were created to support this prestigious product launch. The line generated tens of millions of dollars for the licensee, with the specific SKUs I worked on becoming top sales leaders.
Fisher Price™ Children’s Books
Collaboratively designed a line of 15+ multi-lingual Fisher-Price™ original children’s board books launching initially at Walmart U.S. exclusively and then at Shoppers Drug Mart, Toys “R” Us and Target in both the U.S. and Canada. Each 10-panel perfect bound book was carefully planned, illustrated either in-house or by Mattel-approved illustrators, and overlaid with fun story copy. Beyond the books, mock-ups, POP displays, sell sheets, on-pack stickers, sales materials and website assets were created to support this prestigious product launch. The line generated tens of millions of dollars for the licensee, with the specific SKUs I worked on becoming top sales leaders.
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